17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

Inspiration and motivation can come from unexpected places. This is what we found when we asked other marketers and entrepreneurs to share their favorite book for marketers.

Books on content and marketing have been recommended by many people (read these recommendations here). But others have suggested interesting books that are not directly related to marketing at all.

These 17 recommendations range from a more than 2,000-year-old recommendation to a modern story about sushi. Some focus on building you, while others inspire your creativity, change the way you think about marketing your content, help you avoid procrastination, and more.

Inspiration and motivation for your #ContentMarketing can come from unexpected places, like a 2,000-year-old thesis or a #book on sushi, says AnnGynn via CMIContent. Click to tweet

What does amazon say?: This beloved classic offers a principled approach to solving both personal and professional problems. Through insights and practical anecdotes, Stephen R. Covey reveals a step-by-step path to living with integrity, integrity, honesty, and human dignity—principles that give us the security to adapt to change and the wisdom and strength to take advantage of the opportunities that change creates.

recommended Steve Pogson, First Pier Founder and Head of E-Commerce Strategy: “As a marketer and leader, these seven habits have guided me. I realized that being a leader isn’t just about achieving success; it’s also about upholding ideals and ethics in order to leave a lasting legacy. This understanding has had a huge impact. on my decisions as chief marketing officer.”

What Amazon says: In many crucial areas of our lives, the mind plays a vanishingly small role. Instead, we are driven by unconscious desires, which is why placebos are so powerful. We’re drawn to beauty, the extravagant, and the absurd—from lavish wedding invitations to tiny bottles of the latest perfume. So if you want to influence people’s choices, you have to go beyond reason. The best ideas make no sense: they make you you Feel More than they make you Think.

recommended Jonathan Tian, ​​Co-Founder of Mobitrix: “In this book, the writer highlights complex theory with stories and great sense of humor to captivate and entertain. It is a critical work of apparent irrationality.”

What Amazon says: The Art of War is almost certainly the most famous study of strategy ever written. This message is credited with influencing some legendary military operations. Far from the battlefield, people have widely turned to Art of War for advice on how to succeed in various competitive situations, and now companies around the world are making this book a must-read for their CEOs.

recommended Chris Alexakis, Co-Founder Cabinet Select: “There are many essential lessons business owners can learn from Sun Tzu’s book on ancient military strategy. However, you need to look at it with different eyes than the average reader because what is important here is the mindset and philosophical lessons. You don’t need To find out how many vehicles the army needs to store food.”

What Amazon says: If you’re having trouble changing your habits, the problem isn’t you. The problem is your system. Bad habits repeat themselves over and over not because you don’t want to change but because you have the wrong system for change. You are not living up to your goals. You go down to the level of your systems. Here, you will get a proven system that can take you to new heights.

recommended Uri Benchalumfounder of Self Made: “As a marketer, I’ve always been fascinated by why people do what they do. Atomic Habits analyzes exactly what creates good habits and how you can get rid of bad ones. One of the biggest outcomes for me is that if you want to create a habit new, start small and build it gradually.”

What amazon says: Gay Hendricks demonstrates how to remove barriers to success by overcoming fears and false beliefs. Fans of Wayne Dyer, Eckhart Tolle, Marianne Williamson and the secret You will find useful and effective tips to break down walls for a better life in it big jump.

recommended Laura RickAnd Counselor: “It teaches us that when we feel like life is getting in our way, we need to move forward to reach our true potential and push our limit.”

What amazon says: Drawing on more than a decade of new work, Kim and Mauborgne show you how to outpace the competition, inspire the confidence of your people, capitalize on new growth, and guide you step-by-step through how to transition your organization from a crowded red ocean of competition to a blue ocean of undisputed market space. Explain why NonDestructive creation is just as important as disruption in seizing new growth.

recommended Sep Niakan, Broker Manager, CondoBlackBook: “Suitable for anyone who wants to make significant improvements in their marketing strategy. It consists of a roadmap drawn up by the authors, who have 30 years of amazing consulting and research experience and who are paving the way for easier and more successful innovations.

“This book will help people on renewal teams by answering questions about how and why every small step toward renewal is being carried out. It also emphasizes things like respecting your team’s feelings and delving into the details of everything, leaving a little to chance.”

What amazon says: This passionate experience statement aims to increase the impact of advisors who sell insight as entrepreneurs. Three foundational chapters form the basis of the entire book: Experts develop insight by isolating patterns in data; They turn those ideas into a fortune by crafting a unique position for which there are few alternatives available. Their confidence increases as the market embraces their application of expertise.

recommended Joshua FeinbergCEO of SP Home Run: “If you sit for too long, even the best content marketers will be commoditized and marginalized. David C. Baker offers a great solution around focus, deep expertise, choosing the right niches, positioning, and demonstrating expertise.”

What amazon says: Practical and proven self-help steps show how to transform 40 common self-defeating behaviors including procrastination, envy, obsession, anger, self-pity, coercion, want, guilt, rebelliousness, inaction, and more.

recommended Brenton Thomas, Founder and CEO of Twibi: “By working in marketing, we are all prone to falling into impostor syndrome or procrastination traps. This book contains plenty of actionable strategies to break those killer creativity-destroying habits and turn them into deadline-breakers.” .

What amazon says: Somehow some people become adept at managing the flow of information. Daniel Levitin uses the latest brain science to show how these people excel — and how readers can use their methods to regain their sense of mastery in the way they organize their homes, work, and time.

recommended Jason McMahon, Digital Strategist, Bambrick Media: “We evaluate data, research, scripts, slide shows and reports daily. How are we going to handle all this data and turn it into great content for our readers? This is a book on managing the constant flow of information we encounter daily.

“This book has helped me notice and understand how different people process information. It helps me think about my audience and how they receive and absorb information as a marketer. It helps me better understand myself and my organizational patterns as an individual. It’s a really thought-provoking book.”

What amazon says: This book is an introduction to the modern phenomenon of big data advertising. This is just the conclusion one comes to after fully understanding this groundbreaking book. It contains many principles common to all performance-based marketing today, such as the idea of ​​testing and measuring advertising effectiveness, writing to one person, understanding and using psychology, setting up ads on sales, eliminating risk, and learning what thousands want. Understand what millions will buy.

recommended Nate Tsang, founder and CEO of WallStreetZen: “I was skeptical when someone recommended it, but for a quick, free read, I was hooked. Seeing content marketing stripped down to the previous iteration (the 1920s) helped me understand the choices our team made in our marketing.”

“Some advice is always necessary – the chapter on headlines will change the way you evaluate email marketing. Some of it requires you to think about the way we advertise products and the way we market online. The methods have evolved, but the core purpose and psychology are the same.”

What Amazon says: Napoleon Hill presents his “Philosophy of Achievement” in 13 Principles drawn from the success stories of such greats as Andrew Carnegie, Henry Ford, Thomas Edison and other millionaires of his day.

recommended Thomas Mirmotahari, Founder and CEO of PerkUp: “It’s an all-time classic and an absolute must-read for content marketers. He’s absolutely brilliant and has spent time with over 500 self-made millionaires. The goal is to prove that we, as entrepreneurs and content marketers, are serious about what We market it and sell it and the problems we solve. We can all learn some of the best traits of the great to help us on our journey to serve humanity and make a fortune too.”

What amazon says: In this prolific story, journalist Trevor Corson shadows several American sushi novices and a skilled Japanese chef, taking the reader behind the scenes as students strive to master the elusive art of no-cook cooking. It’s a compelling story of human determination as well as a diverse array of surprising food science, bold reporting, and provocative cultural history.

recommended Miles CarterDirector of Content Marketing, Payment Rails: “After completing this deep dive into the history of sushi and its culture of dedication and mastery, I felt a deep sense of admiration. This, and a bit of guilt comes from knowing we can all be a lot more masterful in our work and our content.”

Add these books too

You can learn a lot from reading memoirs, biographies, and the like from non-fiction writing, says AJ Turner, Marketing Director, Off Highway Van. AJ’s recommendations include:

  • Authentic by Paul Van Doren: “Memoirs of the Man Who Founded Vans Shoe Company. An Insight into the Question “Why Not?” and Pushing Creative Ideas Forward.”
  • Shoe Dog by Phil Knight: “A great book on how to move forward and constantly think about the next step?”
  • Secret Kitchen by Anthony Bourdain: “It’s no wonder it has so much to do with food and a great read for anyone. I appreciate her ability to tell stories, and I think she’s a great example of storytelling.”
  • Greenlights by Matthew McConaughey: “Matthew talks about the importance of journaling, and how to approach life in a way that embodies great experiences. It’s a great book for content creators.”
  • No Time Like The Future by Michael J. Fox: “Mr. Fox shows us that nothing can replace optimism and perseverance. As a content creator, it can be difficult to keep up with and constantly keep up with new and innovative ideas. By remembering to look at the world through Different lenses, we can learn to write meaningful things by moving forward through setbacks, delays or even life-altering situations.”

What non-marketing book would you recommend to motivate, inspire, or help content marketers? Please share in the comments.

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Cover photo by Joseph Kalinowski/Content Marketing Institute

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