5 Ways AI Will Change the Digital Marketing Game in 2022

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Today’s digital marketers are swimming in such a sea of ​​data that sometimes it feels like you’re sinking and trampling at the same time. Then, the AI ​​majestically walks into the sea of ​​data to serve as your life jacket.

There has been a lot of hype around AI over the past few years because it plays a huge role in transforming businesses and strengthening industries. It is changing the way we do business, especially with the impact of the recent crisis on the economy.

Artificial intelligence has gone beyond Rosie the Robot to IBM’s Watson and now serves as an assistant to humanity. The truth is that technology, especially artificial intelligence, is making great strides in penetrating the market and will continue to do so in the coming years. It is also safe to say that the digital marketing industry is constantly evolving, and new technologies appear every day. Thus, there is no doubt that some of these technologies can drastically change our understanding of the online consumer journey.

We’ve seen a boom in chatbot technology over the past few years, and there’s no news to suggest that this trend is set to continue as AI becomes more advanced. According to recent research by Semrush, 40% of marketing and sales departments prioritize AI and machine learning technology for their success over any other department.

The question is: How will artificial intelligence affect digital marketing in 2022?

Target Marketing

An important aspect of targeted marketing is persuading a potential customer. However, how do you convince someone you don’t know?

Whether in virtual assistants, predictive customer segmentation, or intelligent design for personalized customer experiences, AI is the future of digital marketing in the coming year.

Marketing that targets people based on their general preferences is more valuable than traditional advertising. And with AI at our disposal, marketers can use individual data to determine if customers will be interested in a product before asking them to pay anything at all.

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Marketing automation and personalization

Wondering if you can automate the production of your content and have it completely customized at the same time? Yes you can. Marketing automation and AI personalization is a great combination that brings out a unique level of personalization in marketing. With this, companies can gain a significant advantage in the war for customers, resulting in increased sales and revenue in the post-pandemic era.

Can you hear it? That faint voice of artificial intelligence surrounds you as you read this? It’s coming from your email inbox – an automated email message from the service you’ve subscribed to. It’s automatic but personal.

Marketers can use AI solutions to automate pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, search engine optimization, social media marketing (SMM), and site analytics. web.

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Personalized recommendations based on predictive analytics

The Facebook team has developed a project called Rosetta. This project focuses on leveraging artificial intelligence and machine learning to understand text in images and videos to improve the quality of content users see in News Feeds, iOS Suggestions, and other areas of Facebook. This project explores the use of artificial intelligence to improve user experience by understanding people’s interests and improving their interaction with Facebook.

Predictive analytics, also known as predictive modeling, provides actionable information that will not always be obvious. It is a method of learning about the future behavior of individuals based on historical data and testing processes.

Through artificial intelligence in digital marketing, we empower users with personalized recommendations, increase repeat use and better retain users.

AI-Driven Content Marketing

More and more advertisers are discovering that using tools to help them gain better insights into consumer behavior gives them a competitive advantage in the digital age.

The key to marketing and growth is to reach the right people at the right time with the right message. Sometimes, this is done by doing market research to determine what people worry about from a cultural and social point of view and looking at aggregate level statistics about the target market (age group, income, education level). Breaking down and developing this information into something that you can present to your audience is crucial if you want to give them a reason to read your message. This is where artificial intelligence comes in.

Artificial intelligence is starting to play a major role in content distribution. They help by predicting which topics are likely to drive traffic and distributing content around those topics very accurately.

B2B companies and small businesses use AI to make content recommendations to customers based on a customer’s past purchases, browsing interests, and demographic data. This approach compares favorably with traditional direct marketing techniques because it reaches customers with more interesting information and avoids many of the problems associated with the traditional method, such as having to send out tons of catalogs.

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Customer Relationship Management (CRM)

Companies like Zendesk, Salesforce, and IBM are investing huge amounts of money into developing artificial intelligence that can interact with their customers more humanly.

Artificial intelligence helps companies:

  • Get real-time insights into how your customers interact with you across the wide range of channels you use to interact with them.

  • Automatically assign cases to the most appropriate support group, then use predictive analytics to determine the best course of action.

  • Use chatbots to deliver knowledge through automated workflows, which can be a cost-effective way to increase your customer base.

  • Analyze customer data, identify which leads are most likely to convert, and help companies strengthen these relationships.

In my view, the most interesting trends are Machine Learning, Big Data, Emotional Intelligence, and 3V (Verification, Verification and Credibility). Over time, some of these trends may begin to fade, but they are hot topics at the moment. By 2022, digital marketing savvy marketers will benefit from AI’s ability to read sentiments, for example, how much their customers like their product. With tools like chatbots, marketers can track and quickly act on views of their product or service (whether that means changing their product or offering a return).

Related articles: How to: Use chatbots as a customer service tool

Takeaway

The truth is that artificial intelligence is nothing new. Technological advances have made it possible for more companies to implement artificial intelligence. As more companies do this, the average inter-company entrepreneur will benefit greatly. By 2022, artificial intelligence will play an essential role in digital marketing and business in general. But just as important is how these companies effectively use AI to deliver valuable services rather than simply replace their human counterparts.

Related articles: How artificial intelligence is changing the digital marketing landscape

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