6 Tips to Grow Your Business on TikTok With Ads and Influencers

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With its fast-paced, attention-grabbing short video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms in recent years, TikTok highly favors early adopters.

With some creators receiving millions of views on the first or second post with no followers, brands have jumped at the opportunity for insane organic reach.

As the platform has evolved, so have the ways of using it. Now, companies and brands buy ad space on the platform and leverage influencers with target audiences to sell their products.

Now, you might be new to TikTok in general, not to mention TikTok marketing. Before you go and spend all your time and energy building your own TikTok, or even setting up ads on the platform, here are six basic things to understand before you get started.

Be honest and understand the directions

As in all good content, originality is a major key. Maintaining the authenticity of your branding content and matching with your message and audience is key to building trust and creating a loyal audience. It’s also essential to keep up with the latest TikTok trends, as it will determine what kind of reach certain posts can have. Viral videos are often the latest trending videos.

Especially while advertising on TikTok – There are no typical cold ads like you can see on Facebook: understanding TikTok trends, community, and the multiple layers of meme/feel/dance is critical.

Related Topics: Why Authenticity Is Key to Creating Great Social Media Content and Building a More Dedicated Audience

Be a part of the community

Every brand should have at least one person dedicated to TikTok. Part of their job is to be there and watch the videos, and while that might sound counterproductive, it’s essential to understand the platform and its functionality. Not only that, but brands can focus their TikTok accounts around influencer user-generated content.

Being part of the community on TikTok comes in many different forms – including just commenting on videos and adding value to both brands and influencers that fit your target demographic. This will help improve beyond their current reach, particularly while commenting on popular FYP posts. Responding to feedback via DUET and Stitch features will also increase community and sub-community reach, building deep and lasting connections with the audience.

Despite what many may think, growing your community on TikTok by attracting new followers to your account does not require you to post regularly.

Driving Downloads

If you are an app developer, TikTok ads are very effective in increasing your downloads/installs. Leading influencer marketing agency The Influencer Marketing Factory has several case studies for this. “For one of our clients, we were able to integrate TikTok ads with their third-party analytics platform and charged $0.3 per install to their app,” explains CEO and Co-Founder Alessandro Bugliari.

Not just for downloading, but TikTok provides great data for developers to be able to track everything through videos, campaigns, etc.

Create lookalike audiences

Creating custom and similar audiences to target highly relevant audiences, similar to Facebook and Instagram ads, is essential to generating the best possible ROI for your ad spend.

Much like other platforms, TikTok algorithm understands each user’s interests and aggregates individual and highly curated content for each user. The algorithm only aims to display videos from accounts that have liked, commented and followed the user, as well as additional videos that the algorithm dictates to each user that they find interesting.

Related: A Simple 3-Step Approach to Successful Social Media Advertising

Take advantage of catalog ads

If you are in the e-commerce business, taking advantage of catalog ads to increase sales on your e-commerce site may be one of the most underrated efforts at this time.

By promoting organic content, which is optimized when using Spark Ads, found in TikTok’s ad management toolkit, brands can reach more and add links.

This is not unlike A/B testing on Facebook, where owners can see which ads are performing better and adjust their ads as needed with historical data (clicks per ad, REV and ROI).

Take a fresh perspective on social media

Brands should forget what they’ve learned about social media. When it comes to TikTok, don’t just look at the number of followers. The huge potential of TikTok lies in the fact that users can have no more than 10,000 active followers and still be able to reach millions of people.

Although active users are less likely to view business links, smaller builders cost less and often generate a higher response rate. Small percentages of people on other platforms see content, thus limiting discovery. Ultimately, seeing TikTok as a tool to leverage micro influencers will be critical to your advertising success.

Related Topics: How to Manage a Micro Influencer Campaign

TikTok ads are an essential part of modern social media and one of the best ways for businesses to boost their customer base and following. Using these tips and interacting with the TikTok app will be a sure way to improve business and keep up with current trends in your target market. So, go create your account yesterday!


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