Clubhouse has added a new way to improve room discovery, with a new re-share option that will enable users to highlight the interesting sessions they are participating in to other users.
This process is basically a copy of the Clubhouse retweet, in order to help amplify the great discussions.
As the Clubhouse explained:
“Now when you hit the Share button at the bottom of the room (or Replay), you’ll see three options: Share in the ClubhouseOr share it via a social network or copy the link to share it via a messaging app. if you choose Share on Club House, you’ll be able to add a comment (for example, “This guy sings people’s bios and he’s crazy”) and then share it with your followers. They will see this room in their hallway, and if the room is live, they will also be notified that you shared it so they can join you.“
To be clear, Clubhouse has had sharing via social network and sharing via messaging apps options for quite some time, it’s just the new internal sharing functionality that’s been added.
The discovery proved to be a huge challenge for audio social platforms, as it once was with live video streaming, because while giving everyone the ability to stream content provides a functional benefit, the challenge, from an audience building point of view, is that it also means that inevitably will be added Lots of low quality broadcasts to mix.
Every app found the same video stream, with the initial hype captivating the masses, and then the quality issues you’d see recede.
Blab founder Shaan Puri summed up the challenges with streaming quality in announcing the app’s demise in 2016:
“The struggle with live broadcasts is that we need to show you something cool is being made Immediately. This turned out to be really difficult. He’s killed the meerkat, and Periscope & FB Live is feeling the pain now. In the live broadcast, the change is real. We were hoping the reboots would help, but less than 10% of my entire watch time was back. why? Because the unpredictable nature and liveliness of live broadcasts lead to horrific reruns.”
The challenge of showcasing the best live streaming content, in real time, notes Puri, has wiped out many platforms altogether, and while audiences will reliably rely on the best and most interesting streams, for their interests, in order to do so, They need to know when this happens, which puts the burden on platforms to come up with better algorithms and recommendation processes to highlight this at any time.
No platform has gotten this right yet, and the new Clubhouse sharing option is another step in that direction. Which isn’t likely to end up being a staple in the broader fight, but it’s another step to help move things along in the right direction.
But the real value lies in building a stable recommendation system that can tell you, once you’ve gone to listen, what to tune in. A platform that can get this right stands to maximize the full value of live audio – but if they can’t, they each will continue to lose audience interest over time.
In this regard, Facebook’s approach of restricting audio broadcasting options to popular users and groups could be a better and more targeted approach, while LinkedIn also appears willing to see more value from its own approach to audio communication by linking it to the progress of events.
In the meantime, Twitter and Clubhouse both face a major challenge in filtering the block of streams for each user.
In addition to the new sharing option, Clubhouse is also launching new analytics with Share and clip counts Shown now Below each room, a new room stats page is now under development.
This can help improve your audio strategy, while increasing information about audience details, in order to better target and plan for your future activity.
The Clubhouse, on the other hand, has also added the ability to listen on the web, which will enable anyone to listen to the Clubhouse room from their phone or laptop, without having to download the app.
“To begin, [web listening] It will work with both replays and live rooms with replays enabled, and it will include support for most major browsers. It will be rolled out as a trial in the US starting today. If you find it useful, we plan to expand the support to more room types, more countries, and more parts of the full Clubhouse experience over time.“
It’s hard to say what the future holds for Clubhouse, the much-touted star of the early part of last year. At one point, Clubhouse was worth $4 billion, and some were touting it as the future of social media, but as competition grew, and public interest waned, it seemed to many that the app was really a flash in the pan, a fad with little value going forward.
But the Clubhouse is still moving forward. The app has been downloaded 2.6 million times in December (up from 1.8 million in November), and while the American public has been less interested than it used to be, the app has mushroomed into the Indian market, which has huge potential, if you can hold the space.
There is value in niche communities and participation in the application. Sure, the initial projections may have been overstated, but there’s still potential in the platform, which could carve out space for itself, if it can continue to evolve, aligning with specific use cases.
This may not be the place for you, in a broader sense, but it’s still worth registering for Clubhouse rooms, and tuning into related chats when you find them. The ability to share with connections will add to that.