The coolest time of the year is just around the corner. It is a time when friends, families and businesses alike look forward to shopping, gifts and spending time together. For businesses, it’s also time to focus on local Christmas deals for international customers!
Now, you have a picture in your mind of how you want the holiday season to be this year, especially as a business owner. And since we now live in an era that relies heavily on digital technology, it is important, as small business owners in particular, that your products and services are local when serving an international market.
Christmas is celebrated all over the world but in different ways due to cultural differences and traditions. In this post, we’ll take a look at how to localize business for Christmas.
But first, let’s make sure we’re on the same page and define what we mean by local Christmas.
What do we mean by local Christmas?
We know that localization means that you adapt everything about your business to fit certain cultures or geographic locations. This means that the content on your website, social media, and anything that can be found online, to your actual product or service matches your specific target audience.
Therefore, localizing Christmas for your business may look different depending on the region you are in as well as cultural practices and traditions.
With that in mind, we’ll look at some of the ways businesses can take advantage of Christmas localization.
Benefit #1 – Helps with emotional attraction
When localizing your business comes the need for translation and localization. But this is only one aspect of the localization process. It goes much deeper. When consumers, followers, or your general audience are only exposed to your translated content, it creates emotional appeal to them.
Christmas is a holiday celebrated in more than 160 countries around the world. With this in mind, everyone celebrates Christmas differently. In the United States, for example, Christmas is more commonly referred to as the holiday season and is a time to spend time with family and of course give gifts.
Organizing your content to incorporate messages about Christmas gifts, spending time with family, spreading holiday cheer by supporting locally owned businesses or doing online shopping will resonate with this type of audience.
Benefit #2 – The local culture thanks you for it
In Japan, Christmas is not celebrated in the “traditional” way as in Western countries. In fact, it’s not even called Christmas. This time of year for the Japanese is the time to spread happiness and lots of joy. The highlight of the season is Christmas Eve and locals “celebrate” by buying and consuming Kentucky Fried Chicken. With this in mind, a company like KFC, a company straight out of the western world, will translate its content and promotions to suit the cultural practices of the Japanese.
The drive is usually called “Kentucky Christmas” and yet comes one of the busiest times of the year in Kentucky. They have launched an entirely local campaign that suits the Japanese audience and is in keeping with Japanese culture.
Of course, this is just one example among many others.
Benefit #3 – Increase your brand awareness
These days, your brand is not what you tell people about. Instead, that’s what people decide, so always giving your best shot is very important. Localizing your business especially at Christmas time puts you on the map when consumers are thinking of buying local products.
With content, products, and services relevant to your target local audience, you can get and maintain a better connection with your customers and increase the potential to attract new customers. So incorporating culture into your brand works wonders.
In the Caribbean, for example, they generally celebrate Christmas through the lens of Christianity. This means that the birth of Christ is the main focus. This also means that they emphasize aspects of Christmas like Santa Claus to a lesser degree. However, nativity scenes, Christmas church services, and family dinners are the most popular.
With this in mind, companies within the Caribbean design their Christmas messages, sales pitches, and content marketing to match the culture and traditions of the region’s nativity scene, expressing ‘season’s greetings’ and celebrating Christmas Day (December 25) as well as the Boxing (December 26).
Benefit #4 – It sets your business for success
Who does not love Christmas time? It’s a season for kids and adults alike. The element of giving is of great importance. This means that shopping villages and local small businesses come alive during the holiday season.
By making a simple gesture like decorating your store with pretty lights, a Christmas tree, and the perfect gift ideas, your business sets up for success. Many cultures view Christmas as a time to give back. Therefore, consumers are looking forward to great “Christmas deals” and all-season discounts.
In short, Christmas sells, especially when you do it right and take translation into account. The local economy and local business owners also benefit greatly.
The size of the establishment doesn’t matter when it comes to local Christmas offerings. When done correctly, your business benefits from a local Christmas. They don’t call it the best time of the year for no reason. So give your customers the best experience they can have by keeping it local.
Of course, in daily translation We’re here to help you get started on getting a local birthday right for your business. It’s never too late to get started and you will be reaping the benefits in the very near future. Our expert team is available 24/7. Ready to start the journey? We are here to lead the way!