In late 2019, the World Intellectual Property Organization (WIPO) reached out to Rock Content with the goal of increasing awareness of its brand in North America.
This was at the start of a worsening global pandemic that has forced businesses and employees to reassess the meaning of remote work policies, with around 47% of their population working remotely in countries such as Australia, France and the United Kingdom.
The usual in-person meetings and brainstorming sessions for large projects are increasingly being replaced by conference calls – except for a few of us who actually live in this remote working model.
However, this was really our reality at Rock Content. As a global company with teams spread across 17 countries, we have created complex content projects for many of our remote enterprise clients. We have years of experience utilizing a rigorously vetted global talent network and great productions in a qualitative manner.
Liz Vickers, Director of Talent Management at Rock Content, who strongly believes in the power of remote talent, said in one of our conversations that “Freelancers enable companies to be flexible, adapt to market needs in real time, and seize growth opportunities that may otherwise be elusive. that “.
This new challenge that WIPO brought to the table was familiar, and we felt at home and ready to present it in a far global mindset. It was their intention construction digital storyIn shows how intellectual property laws shaped the first Playstation launch in Japan, 1994.
The WIPO team wanted something unique, new and eye-catching. As a gamer, I was thrilled with the challenge and opportunity to work closely with the WIPO team on and take advantage of visual assets certified by many legendary game companies such as Eidos and Square Enix.
As the Producer, I wanted to make sure to put together the best possible team that could help WIPO achieve its goals.
After thinking about the general approach and story structure of Digital Parallax, I thought we could use a little more creative flair and brought into the mix my colleague of years, Nick Vaca, our late night showman (yes, he’s tonight’s rock host, if he doesn’t If you haven’t seen it yet, go there now – and come back here later, of course!).
Nick resides in Virginia, USA and being an experienced animator, producer and creative director, he himself put together a collection of images that would inspire the experience. The New Tokyo concepts were presented to Program Director, Donna Hill, who was at the forefront of the project on the WIPO side.
Rock Content’s global talent network has implemented editing, illustration, web design, and front-end development for the experiment. Livia Giorgini (Brazil) managed the project through Visually, a Rock-owned platform for cloud-based production collaboration.
The content was based on a 10,000-word article written and researched by legendary David Greenspan, author of Mastering the Game: Business and Legal Issues for Video Game Developers. With over 25 years of experience working in business and legal affairs for some of the most important video game publishers, David was uniquely qualified to tell the story of how the PlayStation IP came to be.
Jorge Ignacio Castillo (Vancouver, British Columbia) collaborated with Donna and David to adapt the content for a digital story. This was quite a challenge since David’s original article was very rich in facts and full of relevant information. This eventually paved the way for the design and development of magic to occur at the visual end.
Lisa Eo (London, UK) has been commissioned to bring the original creative direction and vision to life. By designing her own gorgeous illustrations and utilizing assets certified by the game companies that Donna has worked closely with, she was able to deliver an eye-catching New Tokyo landscape spanning over 30 massive parallax/CSS animated screens.
- SCSS for the compiled version of CSS
- Swiper library of scroll effects and landscape navigation
- Screenfull library to switch the screen to full screen mode
- Browser library to discover and apply specific settings depending on each browser (Safari, Chrome, Firefox, IE)
After extensive collaboration with WIPO, working through copy and design modifications, searching for assets and approvals, and the respective development cycle, the experience is live and ready to be shown here.
A collaborative effort that produces results
Check out what WIPO’s Donna Hill had to say about her experience collaborating with Rock Content:
“The content of rocks is obviously rock! It was the team we worked with to create the first team in a World Intellectual Property Organization (WIPO) initiative series on creating interactive digital stories for an exceptional global audience. The team patiently listened to our explanations of what we wanted to achieve and where we had doubts, they They set out to ensure that we can achieve our main goal, which is to reach an audience that has no IP knowledge and wants to learn more. We wish Rock Content to continue to be successful in their endeavours!” – Donna Hill, Program Director at WIPO.
As you can see, the interactive experience has been well received on day one of its launch and is on its way to helping WIPO achieve its goals. Talent networks have the potential to achieve great things and this is one of many examples.
Moreover, the power of connecting different cultures and languages can lead to amazing and creative results. We gathered people from the US, Canada, UK and Brazil. Each was working remotely, but synced. That’s the beauty of technology and collaboration that Rock Content believes in and embraces.