Meta Outlines Policy Requirements for Businesses Looking to Advertise and Sell on its Platforms

As it seeks to expand its push towards online shopping, Meta has shared a reminder of its various e-commerce and shopping policies, which apply to all businesses and individuals looking to sell products and services in their apps, either through Facebook and Instagram Stores, via Facebook Pages or IG profiles, or on Facebook Marketplace.

The update is a good claim for brands to re-emphasise that they are clear about their commitments in this area.

As you can see in this overview, Meta has different policies in place to protect shoppers on the platform, and different requirements for those looking to sell, which, if you’re looking to use their apps for this purpose, is important to understand, in order to avoid breaking the rules.

For direct reference:

  • According to the overview above, all sellers must comply with the Meta Commerce Policies, which outline all requirements and obligations for Facebook, WhatsApp and Instagram sellers.
  • Additionally, those looking to advertise on the Meta platforms need to follow their documented commercial terms relating to commercial rights, data collection, and compliance with local laws.
  • Sellers also need to agree to the Meta Merchant Agreement regarding product safety, tax obligations, payments, etc.
  • Meta also has specific policies and regulations regarding the types of ads you will allow and products that are not eligible for promotion. These policies also relate to the misuse of data for ad targeting and transparency
  • Meanwhile, Meta Pages, Groups, and Events policies relate to how you use their apps, with regulations about impersonation, promotions (including contests) and representation in their apps.
  • Finally, all users need to follow the Facebook Community Standards and Instagram Community Guidelines, which are about general usage behaviors and what is and isn’t allowed in each app.

All of these policies were recently updated to refer to “Meta” and not Facebook, although the regulations remain unchanged. dead too Removed a bunch of detailed ad targeting options Which relate to potentially problematic issues and causes later this month, which will affect some of these regulations, but in general, the main policy groups and business requirements remain fairly consistent, with links here linking you to the relevant permalinks for each policy document.

It’s a good reminder to stay current with these requirements, and to make sure your business is compliant. And with Meta set to make an even bigger boost to e-commerce throughout 2022, it can be helpful to familiarize yourself with the rules, especially if your business operates in an organized category.

Leave a Comment