There is something about a success story that inspires us all.
We imagine “what if” scenarios that include more respect and appreciation. Imagine what it would be like not to worry about jobs or making a living. It is a dream that we begin to imagine a world in which we can control our lives and not just succumb to corporate orders.
Kat Norton, aka Miss Excel, was successful because she tried something different outside of her comfort zone. Hint: It involved dancing and making videos. If you’re looking to be a social media influencer in 2022, this could be a wake-up call.
She recently told me, “When I first saw I was dancing on TikTok with an Excel screen over my head, everything inside of me wanted to resist this crazy idea.” Norton, who explains the intricacies of Microsoft Excel to nearly a million subscribers on her YouTube channel, now has more than 500,000 followers. My favorite clips include an alternate character called “Boss” who often doesn’t understand hacks.
“I didn’t know how to edit videos and I didn’t have any fancy equipment,” she explained. “I also didn’t have the TikTok app on my phone at the time. My mind was screaming ‘You’re 27 at a job at a company, you can’t dance to TikTok’ but my hunch was like ‘Make TikTok!'”
She posted her first video in June 2020, and she never looked back. “If I had walked out that day, my entire business wouldn’t exist.”
This business is now very profitable. One report states that she earns between $250,000 and $300,000. I once made $100,000 in less than 24 hours.
Her advice to anyone debating whether to become an influencer is to take what she calls a “messy action” (for example, take the step without waiting). “It is important to realize that it will always be easier to stay in your comfort zone and stop acting out now. Your subconscious mind will try to persuade you to stay. It takes a conscious and consistent effort to compete with those subconscious patterns and come out of stagnation.”
“The more messy action you take, the easier it will be to push yourself forward,” she added. “Taking a messy action was the catalyst for scaling up my business in a few months.”
One of the “messy” steps I took was also to start Instagram. Many thousands have watched her videos on TikTok and she has quite a few sponsors. In just 10 days, her Instagram followers have grown to 200,000. Latent risks are a constant part of entrepreneurship in all business sectors. I’ve written before about how these risks are sometimes not worth it, but for Norton, explaining the Excel hack makes perfect sense. While explaining the complex Excel operations, dance and have fun.
The secret to viral content is what she said. You can make everyone want to watch your videos. The secret of its success lies in the recipe. Norton encourages people to try something new and creative, or take a risk with an entirely new idea. She then says it offers something useful and practical (what she refers to as the “next step”). service). Her advice is that the content should have an educational component.
As I mentioned polarity. It’s interesting because it seems that this was the spark that ignited its success. “The polarity that arose when I combined a program traditionally seen as boring with energetic dance to blockbuster songs is what got my content off the ground in the beginning. By combining two polar opposite things, it created conversation,” she says.
Self-taught Norton hacks, videos and dance, says lack of faith in herself is the biggest obstacle to creativity. She says that everyone has creative ideas, but some of us do not know them yet.
“I learned that it takes at least an hour of brainstorming to get into a state of creative flow,” she says, looking back at creating her first videos. “Throughout my career at the company, I have never dedicated myself to this time. This prevented me from reaching my full creative potential. I didn’t realize how creative I was because I didn’t give myself the space to be.”
The next step after I came up with the idea was to build a fan base.
“I focused all my energy on creating free content that helps people,” she says. “In turn, it grew a massive audience and built trust with my community. My community was already enjoying the course and learning with me. So, by the time I set up the course, my community was eager to get started! I set out to make an impact before wealth, and business naturally followed” .
In the end, this is not an easy path. Being an influencer has a bad reputation, and it’s hard to build a following at first. Often this involves being famous and then talking about products. What Miss Excel has proven is that you don’t need to be famous before you can start. The main thing is to find something innovative, useful and cool. The sky has no limits once you do this.