As the New Year approaches, many people are beginning to plan their New Year’s resolutions. Maybe you’re considering the idea of learning a new skill or getting in better shape next year. But what about your job? Do you have actionable and achievable new year resolutions for your business?
“There should be no limits to human endeavors. We are all different. No matter how bad life may seem, there is always something you can do and be successful at. While there is life, there is hope.” Stephen Hawking
Any brand that wants to keep growing in the new year needs to be in place. When you make and follow through on New Year’s resolutions for your business, your brand has the potential to reach new heights in the coming year! Here’s a look at the top five essential New Year’s resolutions for your business!
Ideas for New Year’s resolutions for your business
#1 – Focus on amazing customer service
Outstanding customer service is at the heart of business success. Even if customer service is already excellent, there should always be a focus on finding ways to improve what you already offer. Investing in new clients is 25 times more expensive than retaining existing clients, so let this sink in for a moment.
“If opportunity doesn’t knock you down, build a door.” – Milton Burle
Modern consumers expect 24/7 customer service, which is why many companies have implemented the use of chatbots on their websites to ensure that they can provide their customers with the feedback they are looking for right away. Brands also offer customer service through social media platforms like Facebook and Twitter as well. If this is something your business doesn’t already have, it’s time to put it on your list of New Year’s resolutions for your business so you can keep up with your competition and retain your valuable customers.
#2 – Give your marketing efforts a new look
With each new year comes new marketing trends, and failure to keep up and adapt to the changes they bring to the table will miss out on the opportunity to capture your audience’s attention and convert them into long-term customers. Now is the time to take a closer look at your current marketing strategy and analyze what has worked and what hasn’t. Replace the less-than-great aspects with some new strategies for next year, and you might be surprised at the results they will deliver.
Business translation and audiovisual services may be the tool you need all the time when it comes to more effective marketing strategies. Translations are the essence of ensuring your branding and you will never lose your corporate message in translation. Audiovisual services such as subtitles and closed captioning allow you to translate your video content for a new and unique market while keeping cultural nuances in mind.
“Doing business without ads is like a wink in the face of a girl in the dark. You know what you’re doing, but nobody knows.” – Stuart Henderson Britt
Many countries share the same language, but dialects, cultures, and vocabulary can vary greatly. Not taking regional differences into account can confuse, distract, or even offend your audience. The subtitled movie will look like a subtitled movie, and the subtitles will read like the subtitles. If you aim to achieve worldwide success, your translations must be translated and localized to suit your target audience.
#3 – Increase Productivity
There is no need to focus on becoming a faster, more organized (although beneficial) worker in order to be more productive. What your business really needs is a set of automated processes and perhaps a focus on core activities while delegating non-essential functions to the BPO.
BPO – Business Process Outsourcing – is a term used for a single business that contracts with an external service provider some of its functions. From payroll management to data entry and web development, there are many BPO options that can help take the pressure off the core functions of your business and boost brand growth and customer engagement in return.
Rather than simply being seen as a way to save money (which it was before 2010), BPO has become a tool in innovation. Businesses rely more on automation these days. In an effort to save as much time and money as possible, organizations are turning to outsourcing as a reliable “human-powered automation tool”.
If you are focused on increasing productivity, one of the first and most effective ways to consider trying is BPO. Business Process Outsourcing reduces internal operating costs, allows you to focus on business growth, and can help you integrate innovative new technology into your existing business operations.
#4 – Translate to take advantage of endless opportunities
Localization refers to the process of taking a product – usually a website or digital platform – and completely adapting it to a new area for the consumption of its local community. The translated product should appear as if it was initially created in the target culture of the target culture.
“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” – Anatole France
Localization captures cultural nuances. It takes into account humour, paradoxes, and regional customs, along with legal and linguistic requirements. Translation services for websites, apps, video games and other digital platforms must be provided by a professional localization company. To accurately adapt to the legal, cultural and coordination needs of a new area, you need translation specialists.
Once you have decided to go global, your translation management process should include an understanding of the translation process. This will help you make informed decisions when creating and implementing your roadmap for the type of localization you want, whether it’s a website, audio/video materials, software, games, or other types of documents. It is important to note that at this point it is best to hire a localization team from a reputable translation company to work with you from the start.
#5 – Take a deep breath
It’s not easy running a business, especially in unprecedented times like these. As a business owner, you’ve faced (and overcame) enormous challenges, made needed adjustments to help your brand thrive, and had to rethink your business’s operating structures in ways you might have never imagined. Before you step into a new year of work, just stop and take a breath for once. In through the nose, out through the mouth. You have reached the point. It wasn’t easy, but here you are!
“Always be a first-class copy of yourself, rather than a second-class copy of someone else.” – Judy Garland
The important thing is to take care not only of your work but of yourself as well. Only with the right work-life balance will you be able to give your best for your business. If it’s always just work and you don’t play, you and your team will burn faster than the Christmas lights always stay on for much longer than they need to be.
Set realistic goals for yourself and your business for the new year. Work hard and test your limits. Make things happen. And don’t forget to stop and take a deep breath every now and then. It is absolutely essential that you take care of yourself if you want your business to be successful. And as a business owner, you are an integral part of the brand you created. Never forget that, and never forget to take care of yourself too.
Wrap up New Year’s resolutions for your business!
The New Year’s resolutions for your business that we have highlighted here are sure to help your business grow. No matter what your business goals and New Year’s resolutions are, make sure you give yourself the best chance of achieving them by taking a SMART approach. Your goals should be specific, measurable, achievable, realistic and timely. When you set SMART goals, they will help you stick to your resolutions for the next year. It also helps you plan more influential people for the next year!