Self-Publishing Events: London Book Fair 2022 — Alliance of Independent Authors: Self-Publishing Advice Center

The London Book Fair has been a key date for the Alliance of Independent Authors for many years. The AskALLi team is in attendance this year, see below for more information. We’ve rounded up some of the key talks and events focused on indie authors this year. Below is a list of all the self-publishing events at London Book Fair 2022.

London Book Fair ALLi Information

ALLi will revisit the London Book Fair with panels at the Author HQ and Writers’ Summit, a stand where authors can drop by for advice, networking and to showcase their books visit stand (ID48), and a 10th anniversary drinks party sponsored by Amazon KDP.

If you’re nervous about attending, don’t forget to read our Ultimate Guide to Book Fairs for Indie Authors.

Tuesday 5th April 2022 Events

Writers’ Summit Conference

Tuesday 5th April: 9:10am

There are often fringe conferences as part of London Book Fair. The Writers Summit is one this year and ALLi Founder, Orna Ross, represents indie authors on a panel discussion, “My Publishing Journey”.


Beyond the Bookshop: The Creator Economy for Authors

Location: Author HQ

Tuesday 5th April: 11.05 – 11.50am

The creator for authors is flourishing, as readers’ make purchases on authors own websites and social media accounts. Direct support platforms like Patreon and Substack are also growing fast, and new technologies are unfolding new opportunities. In this session three Alliance of Independent Authors (ALLi) advisors explain the creator economy for authors, outline the opportunities it presents, and show how authors and poets can set themselves up for success beyond the bookshop.

  • Joanna Penn, Founder, The Creative Penn, and Artificial Intelligence Advisor, Alliance of Independent Authors
  • Orna Ross, Founder & Director, Alliance of Independent Authors
  • Michael Anderle, Founder LMBPN Publishing & Member, Alliance of Independent Authors

Find out more here.


Finding readers and publishing success through Kindle Direct Publishing

Location: Author HQ

Tuesday 5th April: 3.25pm ​​– 4.10pm

A panel discussion with authors who have found success independently publishing through Kindle Direct Publishing. This session will cover how to get started, approaches to engaging and building readership and strategies for long term success and will feature insights from Nicola May and JD Kirk.

  • Darren Hardy, UK Manager for Author & Editorial Programs, Amazon.co.uk
  • Nicola May, Author, Amazon
  • JD Kirk, Author, Zertex Media Ltd

Find out more here.


Announcement of this year’s Selfies Book Awards winners

Location: Author HQ

Tuesday 5th April: 4.30 – 5.15pm

We are delighted to be announcing in person the winners of this year’s Selfies Book Awards, run by BookBrunch in association with IngramSpark, the London Book Fair and Nielsen Bookdata, set up to reward the very best in indie publishing. This year three categories are in contention: adult fiction, adult memoir/autobiography and children’s books. Do please join us!

Find out more here.

A HUGE congratulations to the following ALLi members who have been shortlisted. We wish all of you the best of luck with the announcements.

Shortlisted for Children’s Selfies

JC Perry with The Best Nest: A Tale of Roosting Rivalry

Shortlisted for Memoir / Autobiography


Wednesday 6th April 2022 Events

Finding readers and publishing success through Kindle Direct Publishing

Location: Author HQ

Wednesday 6th April: 11.45 – 12.30

A panel discussion with authors who have found success independently publishing through Kindle Direct Publishing. This session will cover how to get started, approaches to engaging and building readership and strategies for long term success and will feature insights from LJ Ross and JD Kirk.

  • Michaela Parkes, Books Relationship Manager, Amazon.co.uk
  • LJ Ross, Author
  • JD Kirk, Author, Zertex Media Ltd

Find out more here.


ALLi Member Party Sponsored by Amazon KDP

Location: information available to members only

5pm – 8pm

Join the Alliance of Independent Authors as a member to come to the party.

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