Streaming hits all-time weekly high in December, according to The Gauge – Nielsen

Broadcasting reached an all-time weekly high in December, according to The Gauge – Nielsen

by Adam

From an overall viewing perspective, broadcasting was the obvious outsider during Christmas week, with Americans watching a total of 183 billion minutes – an all-time high – across the growing range of top platforms. Viewing was enough to surpass the 160 million minutes of broadcast watched in March 2020 when the US started watching fewer TV shows. The increase in live stream viewing gave viewers 33% of total TV viewing during the week ending December 31, the highest according to SME.

From a reporting point of view, this month’s edition of The Gauge expands the accuracy of the data we provide. We’ve increased the view count to show an extra decimal instead of rounding. This data will allow you to view the differences between month and month in the post view. In December, streaming viewing dropped one share point, and the “other” category, which includes video-on-demand content, cable receiver streaming, gaming, and DVD use, gained a 1.6% share of video game power, during what could be considered “Season One” is in that category. Overall, the flow was steady at 28%.

Let me take you into the details of our methodology.

You can see Brian Fuhrer (Senior Vice President of Product Strategy, SME) giving a behind-the-scenes look at some of the show’s tweaks on The Gauge.

Methodology and FAQ

Monthly aggregate analysis by consumer reach metric across major TV platforms including broadcast and streaming. This chart includes information about the best streaming providers. This graph shows the share of individual broadcast distributors from each category as well as the total TV usage.

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