Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

Opinions expressed by Entrepreneur contributors are their own. You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive return on investment (ROI). But one of … Read more

5 Benefits of Hiring a Content Writing Agency

Opinions expressed by Entrepreneur contributors are their own. Content writing is a key element of business these days. With the digitalization of business and online businesses becoming a trend, content dominates a major segment in business. From promoting the brand and the product or the brand and the service to descriptions and writing revolving around … Read more

How to Create a Content Empire

Opinions expressed by Entrepreneur contributors are their own. In the age of content mills, AI content and freelancing, creating quality content in volume may seem like an impossible undertaking. And not many can say they have built a thriving content agency from the ground up. That’s where our business got things right from the start … Read more

Written Content Is Dying. Or Is It?

Opinions expressed by Entrepreneur contributors are their own. You’re currently reading a written article. But how many written articles have you read in the past week? How does that compare with the other forms of content you’ve consumed, such as videos you’ve watched, podcasts you’ve heard, and even social media conversations you’ve been apart of? … Read more

How to Squeeze More Value Out of Your Best Content

Opinions expressed by Entrepreneur contributors are their own. Content is a keystone of most modern digital marketing strategies. For some, it’s a direct way to build an audience and improve a brand reputation. For others, it’s a tool to boost search engine rankings and visibility organic. However you choose to use content, there are two … Read more

Why You Need to Learn to Write Faster — and How to Do It

Opinions expressed by Entrepreneur contributors are their own. If you aspire to be a coach, consultant, creator or online entrepreneur, you have to write. A lot. From email newsletters to blog posts to snappy captions on social media and more, written content communicates who you are and what you do in a way that appeals … Read more

Should You Simply Ignore Keywords When Writing Content for SEO?

Opinions expressed by entrepreneur Shareholders are their own. Few marketing strategies have gone through as much development and development as search engine optimization (SEO). It’s been around for about as long as search engines have been, but the modern approach is fundamentally different from what people were doing in the late 1990s and early 2000s. … Read more

Here’s Why We Need To Humanize Content Now

Opinions expressed by entrepreneur Shareholders are their own. Humans have a deep connection to stories. Some stories have lasted for thousands of years – ancient myths and archetypes repackaged as the latest superhero movie or bestselling book. Stories can help humans communicate and learn in a way that no other medium can. However, we now … Read more

What Makes Copy Persuasive?

Opinions expressed by entrepreneur Shareholders are their own. Persuasive copy can benefit your business in a number of contexts and situations. It can help you earn more conversions on your website’s landing page. It can make your direct mail campaign more effective. It can also help you recover a customer who is about to cancel … Read more

How To Win the Thought Leadership Arms Race in 2022

Opinions expressed by entrepreneur Shareholders are their own. As a CEO, if your feeds are like mine, every time you open your LinkedIn, news app, or mail client, you’re under attack from articles that promise to teach you the formula for success, new trends, the latest innovations, industry insights and developments. It’s as if every … Read more