7 Marketing Trends That Will Define Success in 2022

Opinions expressed by entrepreneur Shareholders are their own. In the past, marketing was all about getting your name out there. But in 2022, it’s all about creating an effective brand, telling stories persuasively, and measuring the success of that story. It’s no longer enough to create a brand and expect to sell it. Effective marketing … Read more

How to Build Lifelong Relationship With Content Marketing

Opinions expressed by entrepreneur Shareholders are their own. The concept of “content marketing” has been around for the past two decades, but it is only now that it is gaining traction because it has become possible to measure the effectiveness of content. The main metric by which content marketers are judged is engagement ⁠— how … Read more