The Business of Harnessing the Power of Social Media

Opinions expressed by entrepreneur Shareholders are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a changing digital landscape, they will … Read more

The Importance of Building Personas for Your Business

Opinions expressed by entrepreneur Shareholders are their own. Business personality can be defined as the typical customer profile of a product. Every business can have many personalities and they must be at the center of your entire marketing strategy. Most of the time, rushing to get a product to market or assuming that a company … Read more

6 Tips to Grow Your Business on TikTok With Ads and Influencers

Opinions expressed by entrepreneur Shareholders are their own. With its fast-paced, attention-grabbing short video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms in recent years, TikTok highly favors early adopters. With some creators receiving millions of views on the first or second post with no followers, … Read more

How to Build Lifelong Relationship With Content Marketing

Opinions expressed by entrepreneur Shareholders are their own. The concept of “content marketing” has been around for the past two decades, but it is only now that it is gaining traction because it has become possible to measure the effectiveness of content. The main metric by which content marketers are judged is engagement ⁠— how … Read more