Why PPC Is the Perfect Complement to Your SEO Strategy

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to … Read more

Is SEO or PPC Better for Your Business?

Opinions expressed by entrepreneur Shareholders are their own. One of the most common questions I get from business owners is some variation of the following: “Should I spend money on SEO or pay-per-click?” It’s a complex question, and there is no single right answer. But I can help you understand the factors you’ll need to … Read more