The Main Benefits of SEO Content Writing for New Businesses

Opinions expressed by Entrepreneur contributors are their own. SEO is a very common term for business on the internet today. It would be surprising to find a person who has not heard about Search Engine Optimization and cares about their company’s online presence. Beginning from mounting the website high on search results all the way … Read more

Save Money on Content Marketing with This Automated Tool

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, the Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Sometimes digital marketing feels like more of a quantity-over-quality game. You just have to keep throwing things … Read more

Is the SEO Industry Dying?

Opinions expressed by Entrepreneur contributors are their own. From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside of the SEO community are … Read more

How Do Location Landing Pages Work in SEO?

Opinions expressed by Entrepreneur contributors are their own. Landing pages are a common staple in most digital marketing strategies. Even if you’re not heavily invested in marketing and advertising, you might have different pages of your website designed for different target audiences. Creating different landing pages allows you to customize your content for very specific … Read more

Why Keywords Still Matter in SEO (But They Aren’t Everything)

Opinions expressed by Entrepreneur contributors are their own. In the early days of search engine optimization (SEO), keywords were everything. Many search engines including Google relied heavily on matching keywords and phrases in a user’s search query with real pages on the web. For example, if a person searched for “hot dog restaurant,” Google’s algorithm … Read more

Written Content Is Dying. Or Is It?

Opinions expressed by Entrepreneur contributors are their own. You’re currently reading a written article. But how many written articles have you read in the past week? How does that compare with the other forms of content you’ve consumed, such as videos you’ve watched, podcasts you’ve heard, and even social media conversations you’ve been apart of? … Read more

How to Shake Up a Stale Link Building Strategy

Opinions expressed by Entrepreneur contributors are their own. Link building is an indispensable part of search engine optimization (SEO) in the modern era. In case you aren’t familiar, link building is the practice of establishing links pointing to your domain on external websites, usually publishers. Each link you build to your domain is going to … Read more

Why Is Your Backlink Profile So Important for SEO?

Opinions expressed by entrepreneur Shareholders are their own. In search engine optimization (SEO), your success depends on your ability to create and implement an effective strategy. There are many ways you can plan incorrectly or set wrong goals, and there are many ways you can incorrectly implement your vision. You can assess your progress by … Read more

How to Develop a Great Business Website

Opinions expressed by entrepreneur Shareholders are their own. According to the Small Business Administration, a third of businesses in the United States do not have a website. If you have one, you will likely miss out on attracting new customers, retaining existing ones, and growing your organization. Because, according to Statista, one in three US … Read more

Is SEO or PPC Better for Your Business?

Opinions expressed by entrepreneur Shareholders are their own. One of the most common questions I get from business owners is some variation of the following: “Should I spend money on SEO or pay-per-click?” It’s a complex question, and there is no single right answer. But I can help you understand the factors you’ll need to … Read more