Why PPC Is the Perfect Complement to Your SEO Strategy

Opinions expressed by Entrepreneur contributors are their own. With the power of search engine optimization (SEO), it’s possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to … Read more

6 Effective Steps To Promote Your Forthcoming Book on Social Media and Feel Good About It

Many writers shy away from using social media to promote their books because they don’t want to overwhelm their followers or come across as though they are trying to sell a product. But there is a way to build book buzz on social media without feeling like a door-to-door salesperson. The best way to make … Read more

3 Big Reasons Social Media Is Critical to Your Multi-Touch Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. The buying process has transformed significantly in recent years, with consumers interacting directly with brands right from their living room sofas. Social media is a huge part of that interaction — as people scroll through their social feeds and stumble upon brands they otherwise would have never … Read more

Podcasting is the New College

Opinions expressed by Entrepreneur contributors are their own. With the advent of social media came entirely new ways for businesses to expand. Platforms like Facebook, Instagram, Snapchat, YouTube, TikTok and more are allowed businesses to create and publish content. In the process, they were able to reach and convert entirely new demographics of consumers. Similarly, … Read more

Why Nobody is Reading Your Company Blog

Opinions expressed by Entrepreneur contributors are their own. It’s common for entrepreneurs, marketers and other business personalities to espouse the benefits of content marketing. They tell you to put together a great blog, optimize for some SEO keywords and build some links. Over time, they say, you’ll attract more people to your website thanks to … Read more

The Business of Harnessing the Power of Social Media

Opinions expressed by entrepreneur Shareholders are their own. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs look to harness the power of social media in a changing digital landscape, they will … Read more

5 Ways to Boost Content and Promote Your Blog in 2022

Opinions expressed by Entrepreneur contributors are their own. When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog post not only delivers helpful information to your target audience, but it also helps cultivate the sentiment and trust so critical to harnessing customer loyalty and turning prospects … Read more

10 Tips for Marketing Your Children’s Book

Before releasing my first book, I made sure of my social media presence, website, and planned a launch party. But I didn’t know what else to do to spread my book to the world. (How to turn an idea into a chapter book series) So I’ve put together some tips to help you market your … Read more

7 Marketing Trends That Will Define Success in 2022

Opinions expressed by entrepreneur Shareholders are their own. In the past, marketing was all about getting your name out there. But in 2022, it’s all about creating an effective brand, telling stories persuasively, and measuring the success of that story. It’s no longer enough to create a brand and expect to sell it. Effective marketing … Read more

How to Establish Online Authority

Opinions expressed by entrepreneur Shareholders are their own. If you want your business to thrive in this day and age, you have to create an online authority in your field. However, being an authority on the internet doesn’t just mean being an opinion maker on a particular topic. It means that you make an effort … Read more