Inconsistency is a Content Marketing Poison, But It Doesn’t Have to Be

Opinions expressed by Entrepreneur contributors are their own. You’ve got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren’t all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive return on investment (ROI). But one of … Read more

6 Ways to Determine if Your Content Marketing Team is Delivering Results

Opinions expressed by Entrepreneur contributors are their own. You know content marketing drives success both online and offline. But how are you supposed to tell if it’s working so you can improve your content marketing efforts? And if you can’t tell, then how can you justify continuing to sink any part of your marketing budget … Read more

7 Marketing Trends That Will Define Success in 2022

Opinions expressed by entrepreneur Shareholders are their own. In the past, marketing was all about getting your name out there. But in 2022, it’s all about creating an effective brand, telling stories persuasively, and measuring the success of that story. It’s no longer enough to create a brand and expect to sell it. Effective marketing … Read more