Is the SEO Industry Dying?

Opinions expressed by Entrepreneur contributors are their own. From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside of the SEO community are … Read more

How Do Location Landing Pages Work in SEO?

Opinions expressed by Entrepreneur contributors are their own. Landing pages are a common staple in most digital marketing strategies. Even if you’re not heavily invested in marketing and advertising, you might have different pages of your website designed for different target audiences. Creating different landing pages allows you to customize your content for very specific … Read more

What Is Machine Learning, and How Can It Help With Content Marketing?

Opinions expressed by Entrepreneur contributors are their own. The term machine learning was first introduced by Arthur Samuel in 1959. Machine learning is a type of artificial intelligence that gives computers the ability to learn without being explicitly programmed. It provides a set of algorithms and techniques for creating computer programs that can automatically improve … Read more

As Technology Continues to Change the Way We Think About Reading and Writing, What’s Something You Hope Never Changes?: From Our Readers (Comment for a Chance at Publication)

The upcoming May/June 2022 issue focuses on technology for the book. WD would like to know what it hopes to hold on to as technology changes our world. Our official question: As technology continues to change the way we think about reading and writing, what do you wish would never change? I’m a millennial, which … Read more

Take Your Video Campaign to the Next Level: A Starter Guide

Opinions expressed by entrepreneur Shareholders are their own. Unless you’re living under a rock, you know internet marketing is vital, and if you’re at all experienced, also know that using video is an important tool in this effort. I teach business owners about digital marketing strategies on social media, and the top tips I give … Read more

5 Ways AI Will Change the Digital Marketing Game in 2022

Opinions expressed by entrepreneur Shareholders are their own. Today’s digital marketers are swimming in such a sea of ​​data that sometimes it feels like you’re sinking and trampling at the same time. Then, the AI ​​majestically walks into the sea of ​​data to serve as your life jacket. There has been a lot of hype … Read more