The Importance of Building Personas for Your Business

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Business personality can be defined as the typical customer profile of a product. Every business can have many personalities and they must be at the center of your entire marketing strategy.

Most of the time, rushing to get a product to market or assuming that a company knows its customers leads to costly mistakes. In a best-case scenario, businesses can still be profitable but may overpay for conversions for lack of character built.


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