If you haven’t already, let’s clear it up before we go any further; The holiday season is upon us. This simply means that the festivities will be in full swing, there will be a lot of shopping and of course, a lot of this will be done online. It also means that there has never been a better time than translating and localizing your website!
So what does this mean for local businesses, e-commerce, and their international markets? This means it’s time to get ready and ready for online shoppers and the global sales rush. One great way to get ready is to have all your online platforms, including your website, ready. This is where your website translation and localization comes in.
In this post, Today’s translations He will discuss the importance of translating and localizing your website and how it will benefit your business in time for the holiday season. So let’s get into it directly.
Why is translating and localizing your website important?
Building a strong foundation to expand your business within an international market is what localization is all about. You are going local to reach your global market.
With localization, you can do more than just translate your website and other products, services or platforms into the local language of your target market. Instead, pay close attention to how you craft the content, images used, and tone of your message to make sure it resonates in the best way with local users.
It is always best to find someone who is an excellent translator in your target area to also assist with your translation efforts. This way, you will be able to ensure the best performance of all your localized content.
When done in the best possible way, localization improves website performance and boosts sales growth of up to 200% or more.
The importance of translation
Without translation, localization would often not be possible. This is because website translation and localization go hand in hand when creating and adapting a new product for an international market.
Finding the right translator can do wonders in a positive way for your localization project especially when entering new markets. Doing a direct translation from one language to another is only the first step. And frankly, machine translation is not a viable option. Localization comes to add some life and flavor to the process. This is where slang and local expressions as well as all the necessary cultural references and even jokes are added to improve the overall localization process as well as your marketing efforts.
Take advantage of resettlement during the festive season
Now, you better understand the importance of translating and localizing your website. Now is the time for us to look at how to make the most of localized content and online platforms for the holiday season.
Pay close attention to your brand
Your brand is your business identity. With this in mind, your brand should be a true reflection of your target market. The best way to do this is to let your customers see their lifestyle reflected through the brand. They must be able to relate.
So, no matter how they celebrate the holidays, make sure your brand is about to season in the same way.
Put the local culture first
What cultural and religious traditions are practiced during the festive season within the target market? Find out what is culturally appropriate in this specific market and take advantage of it. Nothing speaks volumes more than when consumers are able to relate to your business/brand.
Offer a smooth shopping process
Online shopping has become a standard all over the world. With this in mind, making all relevant information visible and easily accessible would make a world of difference and greatly improve your online shopping experience.
Your pricing, sales, packages, and deals should be clearly stated for example. The language should also be appropriate and be able to be clearly understood by everyone. Check-out and shipping should be on an equal footing.
Invest in the right photos
Consumers shop with their eyes. However, your images must also be localized to fit all the festivities taking place. If your part of a market has no snow within their area, having snow pictures for your Christmas drive won’t solve the problem. Make sure you use images to accurately convey the marketing message you want to communicate.
Keep everything updated
Optimizing your content and keyword usage is slowly but surely getting the recognition they really deserve. Keeping your content relevant and up-to-date across all your platforms helps maintain your brand visibility and will eventually also help convert into sales.
Translating and localizing your website should always be at the forefront of your mind. Especially when doing business within international markets. With the holiday/Christmas season fast approaching, be sure to use these tips we just shared to give your local market the best experience of the season.