In another sign of TikTok’s ever-growing presence and popularity, the platform has announced a new deal with video content provider Atmosphere that will see curated TikTok content appear on TVs around the world. restaurants, bars, gyms, And more, providing new exposure for TikTok creators.
As first reported by TechCrunch, Atmosphere provides Licensed and curated video content for commercial venues, with clients including Westin, Taco Bell and Burger King. In the example above, Atmosphere reuses video content from a range of platforms, which also includes YouTube, and then adds its own audio track, essentially creating a stream of music video content that references the original platform.
And now, TikTok clips will be part of this show.
As explained by Atmosphere:
“In a first-of-its-kind partnership with TikTok, Atmosphere’s expert team of content editors will curate tens of thousands of uniquely entertaining and entertaining TikTok videos to create a channel designed exclusively for outdoor viewing. By working closely together to replicate the same viewer experience that made TikTok one of the fastest growing entertainment platforms, the two companies have developed a channel that provides viewers with a premium TikTok experience.“
Given TikTok’s growing popularity, the partnership makes sense, and it will be interesting to see how many waiting rooms and venues are using this new TikTok channel as a way to keep their customers entertained.
The atmosphere reminds that It has doubled its commercial footprint over the past year, with its content now displaying in more than 19,000 places worldwide.. Cumulatively, Atmosphere claims to reach more than 20 million unique visitors per month, which could provide another boost to TikTok, and push more users to log into the app (note the QR code in the video) and become regular users.
It could also, as noted, mean more exposure for TikTok creators, facilitating more opportunities to build their presence via short videos, with each user’s handle being included in the video view. You’re not likely to be a major contributor to their overall success in this regard, but it’s another lure for professional creators, with the added potential to appear in more places, and reach wider audiences through the app.
The deal will also strengthen TikTok as a major entertainment channel, primarily acknowledging its growing presence in the media and the broader social conscience. These days, TikTok is just as ubiquitous as Twitter or Instagram, and as more young users, in particular, are spending more time on the app, it really rises to become a real competitor to Instagram, and possibly Facebook, in the social media space.
There is still some way to go on this front, and TikTok still needs to create a more equitable and profitable revenue sharing system for the top creators. But the Atmosphere deal marks another step in the app’s ascent.