TikTok Shares New Insights into the Importance of Audio in Brand Marketing

Unlike other video platforms, which have traditionally emphasized creating ‘off sound’ environments in order to maximize viewing opportunities, TikTok has repeatedly pointed out that sounds are important to the user experience, and that marketers need to consider audio as an equally important component as visuals. In their clips – if not more so in some respects.

To underscore this, TikTok has launched a new Insights series that explores the importance of audio in clips, providing more context for how and why brands need to consider audio as an essential part of their overall branding efforts.

You can read the first post in TikTok’s “Evolution of Sound” series here, but in this post, we’ll look at some of the key notes.

First, Tik Tok repeats it 9 out of 10 users Opinion Seems to be vital to the TikTok experience. For brands specifically, TikTok says its research has shown brand engagement and recall Increase by more than 8x When the voices of distinctive brands in advertising are raised, compared to other elements such as slogans and slogans.

This is a very important statistic, which clearly underscores why brands need to consider their own elements of sound, in order to increase brand awareness and resonance.

TikTok reiterates this as well, with internal data showing that voice can boost brand engagement, while music also plays a major role in user response.

TikTok audio data

Again, if you’re aligning your video creations with other platforms, like Facebook, which in the past have specifically recommended that brands create ‘off sound’ environments, your approach to TikTok should be different, because the sound It is an essential element that can greatly enhance user response to your content.

Really, your approach to TikTok should be completely different, in line with the app’s organic content trends. If you want to beat TikTok, the best way to build the platform is to immerse yourself in the content that is posted on the platform, so you can get a feel for how people engage with the app, specifically, and how it will fit into business messaging.

With this in mind, TikTok asks three key questions for marketers in drawing up a comprehensive audio strategy:

  1. What are the voices of your brand?
  2. Is your brand leveraging sound strategically?
  3. How can your brand benefit from voice on TikTok?

Again, on TikTok, audio should be considered as important to your branding as your visuals, and TikTok outlines several ways you can research and develop your audio branding approach.

  • trends How does sound travel on TikTok. Some start out as a simple voiceover, while others are shaped into a neat recording studio. Check the Discover page for the current trend.
  • Music Creates mood and rhythm. You can create entirely new sounds, amplify branded sounds, or license popular sounds. The possibilities are endless.
  • Narration It allows users to follow the course of the video or add a relevant audio commentary. After shooting your shot in the TikTok app, you can add the narration by selecting the “Voiceover” option from the top right menu.
  • Add a comment An essential element of TikTok content – so that your video can be understood even by those who cannot hear it.
  • sounds Parallel or amplify actions in a video clip. When you post a video with original audio, users will be able to use the same audio to create their own videos.
    Think about how the accompanying sounds or actions in your videos can entice people to join and post their versions. A voice that goes viral can get your brand in front of a much wider audience.

Some key considerations for your TikTok branding approach, and with more brands set to add TikTok to their digital marketing mix in 2022, with the app on track to reach 1.5 billion users, it’s important that if you’re looking to stand out For TikTok users, that voice is the most important element in the mind.

You can read the first post in TikTok’s “Evolution of Sound” series here.

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