Twitter takes the next steps with the option to reply to the video in full screen with the extension Live test launch on iOS which will enable users to Choose Quote Tweet with Reaction to create and customize a unique tweet.
As you can see in this example flow, with the new option, users will be able to add a full screen video or an image in response to a tweet, with the original tweet embedding in the image.
The option, which was initially spotted in testing last month, essentially takes core elements from Fleets, clones its failed stories, and reuses them in the regular tweet experience.
along the line, Twitter is also testing a file Updated text editor option for Tweets, which will enable you to add more color and presence to your comments.
This puts more emphasis on visual and engaging responses, which align better with evolving user behaviors, with TikTok now popularizing a full-screen visual feed approach that all platforms are looking to adapt for their own purposes. And with Twitter now too View full size images in the feedThese new additions can be a great way to boost engagement and engagement, and shift the behavior of tweet users toward more creative and colorful engagements.
The larger visual format also matches that of Twitter Updated layout for exploration, is also currently in testing, allowing users to scroll vertically through tweets full screen to catch up on the latest updates.
Once again, TikTok’s impact is clear, and with this app now on track to reach 1.5 billion users in 2022 – more than 7x the current Twitter audience – this approach makes sense.
Sure, it might seem a little out of place, and Twitter users didn’t care about Fleets, so why should they care? Reservations about testing are valid, but it could also be a good way to encourage new forms of interaction with tweets, and to keep more of that interaction on Twitter itself, rather than having users re-share and reply to tweets on other platforms there. instead of.
Indeed, Twitter has to try new things. The platform is adding 50% more users over the next two years, and during the new CEO Parag Agrawal will have his own ideas about stimulating growth, attracting more users, and has stated that he is committed to achieving the company’s previously stated goals under Jack Dorsey, which also includes a significant increase in revenue over the same period.
This would be in great demand, especially considering that Twitter has only added 12 million users over the past year. It’ll need more than triple that growth rate to achieve its goals, which will likely see more new experiments like this pushed in order to see if there’s anything left.
This makes more sense than, say, Fleets, which was an addition to the traditional tweet experience. The problem with Fleets is that it has taken people out of the main flow in real time, possibly by integrating the same functionality into the regular process, making it more attractive.
maybe. Time will tell, but you can expect to see these new full-screen tweet responses creep into your timeline soon.