Gaming is a mainstay of online culture and is arguably more influential now than ever, after two years of lockdown that forced young people to find alternative means of social contact, largely through gaming platforms.
In fact, kids are now spending more time than ever on Fortnite, Roblox, and other co-op gaming networks, which provide a way to keep in touch with friends, while also keeping them entertained. Such platforms offer the foundations of what many now see as interconnected and interconnected digital worlds where people can communicate and collaborate, in a wide variety of ways, facilitating infinite possibilities.
In fact, it’s likely that this next generation will really be incorporating the reverse shift, and as such, it’s interesting to see how gaming culture evolves, and what trends are driving the next wave of consumers in this space.
Where is the file The latest gaming data from Twitter Enter.
as explained Twitter:
“2021 was another record year for gaming conversations on Twitter, as Twitter continued to serve as a go-to place for game publishers, game media, live broadcasters and entertainment, esports leagues, teams, players and commentators. In 2021 there were more than 2.4 billion tweets about gaming, an increase of 14% year over year, and more than 10 times more than in 2017. And the fourth quarter of 2021 was the biggest quarter of Twitter gaming conversations ever.”
Again, if I want to showcase the future of online connectivity, and what the metaverse will be like, I look to games, rather than NFTs, coding, and other episodic elements.
Looking at the gaming conversation on Twitter, the best games mirror some of the open space environments mentioned above, along with other well-known gaming franchises.
I’m really surprised that Roblox doesn’t exist, given that it now sees over 43 million daily active users, but Minecraft, Fortnite, and Animal Crossing are all similar, socially integrated and cooperative worlds, aligned with the metaverse transformation.
Japanese Twitter users were the most active in gaming conversation, followed by Twitter users in the United States and South Korea.
Gaming culture is huge in Asia, where games like Genshin Impact and Apex Legends are particularly popular, while Japan is now home to the second largest regional user base on Twitter, after only the United States.
It’s also interesting to think about the popularity of the playmakers, as the best players are now just as popular as the top sports stars in many respects.
It may seem like an exaggeration, to equate video game players with the influence of sports stars, but the truth is that many young people now spend more time playing than doing anything else. And while previous generations fancied themselves shooting the winning goal, the next generation is just as likely to dream as much about winning the Finals as a first-person shooter.
Like it or not, this is the new reality, and with gamers now earning millions for their playing skills, it makes sense that many kids now see this as a viable path to their future.
Twitter also provides statistics on the top game creators and those who are building a presence within the space.
Again, gaming is now a critical component of the broader web culture and trends, and if you’re not familiar with gaming trends and behaviors, you’re probably missing out on important context in many of the current transformations.
Which, again, will only become more important as we look forward to the next big change, incorporating more activity into online environments. Kids are already doing this, and they are already finding entirely new ways to communicate, collaborate, and participate in these game worlds, which will eventually bridge the way to a broader use of metaverses, whatever that may be.
This is where the metaverse really takes root and grows from young people who develop habitual social behaviors within these environments.
Understanding this will become more important over time, while maintaining awareness of gaming transformations in the moment can help you craft more resonant and relevant approaches to your marketing.
You can read our full Twitter overview of games for 2021 here.