YouTube Adds New Filters to its Video Performance Chart, Enabling More Specific Data Context

YouTube has added a new advanced analytics option to YouTube Studio that enables you to visualize the performance of your uploads by focus topic for each clip, helping to provide more context for the comparative performance of each clip.

As you can see in this image, in the advanced analytics component of YouTube Studio, you can now view a scatter plot of all your videos and their comparative performance on changing timelines. This new element now enables you to select “Show videos with similar topics” from the plot view, which will then convert the graph to a specific list of uploads on the same topic.

This means you get a better comparison of video performance, as you’re comparing more similar clips, instead of benchmarking each video against the other. It could be a good way to better context your video post, while also helping to highlight specific themes that resonate over time.

You can view up to 100 videos simultaneously in the chart, and sort the list by “first 24 hours”, “first 7 days” or “first 28 days”. You can also compare different metrics, including views, impressions, and average view time.

It can be a useful addition to your YouTube analytics and layout – to Access the video performance chart, go to: Channel Analytics > Advanced Mode > Compare To “>”First 24 Hours of Video Performance”

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